Privacy Policy
Last Updated: May 3, 2025
Welcome to Merge Fellas (the "Site"), accessible at mergefellas.com. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We do not require you to register for an account to use our Site.
Information We Collect
We do not collect personal identification information (such as your name or email address) unless you voluntarily provide it to us (e.g., by contacting us directly). However, we automatically collect certain non-personal information when you visit, use, or navigate the Site. This information does not reveal your specific identity but may include:
- Usage Data: Information about your device and how you use our Site, such as your IP address (which may be anonymized or used to derive general location), browser type, operating system, device information, pages viewed, time spent on pages, referring URLs, and dates/times of access. We collect this data primarily through analytics services like Google Analytics.
- Interaction Data: We collect anonymous, aggregated data about interactions with certain features on our Site, such as liking or disliking games. This data is associated with the specific game and our website but is not linked to individual users.
- Cookies and Local Storage Data: Information collected through cookies, web beacons, local storage, and similar technologies. See the "Cookies, Local Storage, and Similar Technologies" section below for more details.
How We Use Your Information
Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Operate and maintain the Site.
- Monitor and analyze usage and trends to improve your experience with the Site and our offerings.
- Understand how users interact with our games and features through aggregated statistics.
- Provide and measure the effectiveness of advertising (see Advertising section below).
- Ensure the security and integrity of our Site.
- Respond to user inquiries (if you contact us).
- Comply with legal obligations.
Cookies, Local Storage, and Similar Technologies
We use cookies, local storage, and similar tracking technologies to track the activity on our Site and store certain information. These technologies help us analyze site traffic, understand user preferences, deliver targeted advertising, and improve your overall experience.
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What are they?
- Cookies: Small data files stored on your device (computer or mobile device).
- Local Storage: A web storage mechanism that allows websites to store data locally within your web browser. Unlike cookies, data stored in local storage is not automatically sent back to the server with every request.
- Web Beacons: Small graphic images or other web programming code (also known as "tracking pixels" or "clear GIFs") that may be included in our Site pages and messages.
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Types of Technologies Used:
- Functional: These are necessary for the Site to function properly. For example, we use local storage (
user-activity-storage
) to remember your game favorites and recently played games, and cookies (NEXT_LOCALE
) to remember your language preference. - Analytics (Google Analytics): We use Google Analytics to collect and analyze usage data. Google Analytics uses cookies to gather this information. Google's ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or by installing the Google Analytics Opt-out Browser Add-on.
- Advertising (Google AdSense): We partner with third-party advertising networks, like Google AdSense, to display advertising on the Site. These partners may use cookies and web beacons to collect information about your visits to this and other websites to provide relevant advertisements about goods and services of interest to you (interest-based advertising). This information is generally non-personally identifiable.
- Functional: These are necessary for the Site to function properly. For example, we use local storage (
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Your Choices: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site. You can also manage your preferences for interest-based advertising through:
- Google Ad Settings: https://adssettings.google.com/
- Network Advertising Initiative (NAI) opt-out page: http://optout.networkadvertising.org/
- Digital Advertising Alliance (DAA) opt-out page: http://optout.aboutads.info/
Clearing local storage data can typically be done through your browser's settings related to clearing browsing data or site data.
Information Sharing and Disclosure
We do not sell your information. We may share non-personal or aggregated information we have collected under the following circumstances:
- With Service Providers: We may share information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: data analysis (Google Analytics), advertising delivery (Google AdSense), and hosting services or services that help us operate specific features (like game interaction statistics). We only share the information necessary for them to perform their designated functions, and they are obligated not to disclose or use it for any other purpose.
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Data Security
We use administrative, technical, and physical security measures to help protect the information we collect. While we have taken reasonable steps to secure the information, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties.
Third-Party Links
The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.
Children's Privacy
Our Site is not intended for children under the age of 13 (or other age as required by local law), and we do not knowingly collect any personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact us at [email protected].
Your Data Rights
Depending on your location, you may have certain rights regarding your information. As we primarily collect non-personal information, these rights may be limited but can include:
- Accessing and Deleting Local Data: You can typically clear data stored in your browser's local storage through your browser settings.
- Managing Cookies: You can manage cookies through your browser settings as described above.
- Opting-Out of Analytics: You can opt-out of Google Analytics tracking as described above.
- Opting-Out of Interest-Based Advertising: You can opt-out of interest-based advertising using the links provided above.
If you have questions or wish to exercise any potential rights, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
Contact Us
If you have questions or comments about this Privacy Policy, please contact us at: [email protected]